79 out of 100 top UK PR companies don’t offer online PR services: Bigmouthmedia

Posted by & filed under digital pr, General PR, marketing, online pr, tech pr, Technology PR.

I’ve just come across a recent survey from Bigmouthmedia that claims that 79 out of the 100 top UK PR companies don’t offer online PR services. They also say that only 14% of the operations that claimed to have new media covered published their own blogs. And that taken as a whole, only 11% of… Read more »

Are only 36 people in the UK interested in retaining customers?

Posted by & filed under digital pr, marketing, online pr, Web/Tech.

Marketing 101 tells us that keeping existing customers is more often better than trying to acquire new ones. And in the current economic conditions, making sure you retain what you’ve got seems not just sensible but essential. In which case, you might think that people would be searching for information about how to keep customers…. Read more »

What Google’s offline media services mean for the future of PR and advertising

Posted by & filed under digital pr, marketing, Media, online pr, tech pr, Technology PR, Web/Tech.

Perhaps it isn’t surprising that Google’s offline TV. radio and print ad services don’t get much attention in Europe (they aren’t available here yet). However, it surely can’t be long before we do get them – and I don’t doubt that they will have the potential to further disrupt the media services landscape. If you… Read more »

Why you should read Antony Mayfield’s e-book Brands In Networks

Posted by & filed under Books, digital pr, General PR, marketing, Media, online pr, tech pr, Technology PR, Web/Tech.

First, my thanks to Mr Stephen Waddington for flagging Antony Mayfield’s e-book, Brands In Networks. As Wadds says “publishers, journalists, PRs and marketing professionals that are looking for a pragmatic analysis of the fragmentation of the media industry should download the 50-page eBook immediately.” I agree. The book covers a huge amount of ground –… Read more »

LinkedIn adds application support for WordPress, Huddle.net. Slideshare and more

Posted by & filed under digital pr, online pr, Technology PR, Web/Tech.

Another day, and more enhancements to LinkedIn. Not content with recently beefing up Group functionality, today sees the introduction of “featured applications”, a raft of 3rd party apps that now offer varying degrees of integration with LinkedIn. Here’s the list as per LinkedIn’s announcement e-mail this morning: Google Docs on LinkedIn: Embed a presentation on… Read more »