Lissted adds sentiment scoring, trends and data export. Creates integrated press monitoring and reporting platform for Twitter

Posted by & filed under Digital marketing, digital pr, Featured, General PR, Media, online pr.

Realwire’s Lissted platform has added yet more interesting functionality. First up, sentiment analysis. Each journalist Tweet now gets an automatic sentiment rating (courtesy of the Lexalytics salience engine). This means that you can now filter your journalist monitoring in terms of sentiment as well as by time and/or Klout score – in real time. In… Read more »

Recycled Friday: Is £2.5 billion really spent on press releases in the UK?

Posted by & filed under Digital marketing, digital pr, Facebook, Fashion, General PR, Humour, information risk management, IT security, marketing, Media, Men's footwear, Music, online pr, Pocket Video, Politics, SaaS, Science, SEO, SF, sharepoint, tech pr, Technology PR, Television, Travel, Video, Weblogs.

I was inspired by the following comment from @adcontrarian in his latest blog post: Because I am a lazy bastard and the thought of writing five posts a week is a constant source of terror, I have decided to introduce a new policy around here. From now on, on Fridays,  I’m going to recycle old… Read more »

Automated sentiment analysis? Yes, it is possible. And it’s here: Glide Intelligence

Posted by & filed under Digital marketing, digital pr, General PR, marketing, Media, online pr, tech pr, Technology PR, Web/Tech.

The concept of automated sentiment analysis has pretty poor reputation. Not least because expectations have been raised in the past by vendors only to be dashed on the hard rocks of failed promises. Glide Intelligence – launched this morning to group of 50+ senior comms professionals at the CIPR HQ in Russell Square – thus… Read more »

New York Times on Twitter: “The Conversation begins here”. And ends here it would seem.

Posted by & filed under Digital marketing, digital pr, General PR, Media, online pr.

Looking back over the last 24 hours, the New York Times Twitter account has Tweeted around 56 stories. An examination of the click through rates on these stories (which you can see for yourself by simply appending a ‘+” sign to any link as the NYTimes is using a customised bit.ly domain) shows that each… Read more »

Rolls Royce Corporate Comms Director: “Social media is a complete waste of time”

Posted by & filed under Digital marketing, digital pr, General PR, marketing, Media, online pr.

Well, that’s how I interpreted the words of Rolls Royce Director of Communications Peter Morgan in the latest issue of Corp Comms Magazine. I appreciate that I didn’t attend the event where he is supposed to have made the statements below – but I don’t doubt that Corp Comms Editor Helen Dunne has faithfully recorded… Read more »

Bloggers and journalists needed for annual Glide survey

Posted by & filed under Digital marketing, digital pr, Media, online pr, Web/Tech.

For the last few years, Glide Technologies (purveyors of the well known Online Press Centre product) have conducted an annual journalist survey to delve into the nitty gritty of what kind of information journalists want and how they want to receive it.  The Glide surveys have tended to stand out from other similar, run of… Read more »

Journalists using LinkedIn profiles to “vet” interviewees?

Posted by & filed under digital pr, General PR, information risk management, IT security, Media, online pr, People, tech pr, Technology PR.

As I noted in my recent Online PR whitepaper, there are some novel digital twists occurring within traditional media relations. Take the good old journalist interview. In the past, a journalist would probably have to take at face value a bio provided by the PR person of a prospective interviewee.  On LinkedIn, although the background… Read more »

Where are the PR Numerati? (Is Stephen Baker reading this?)

Posted by & filed under digital pr, Media, online pr, People, tech pr, Technology PR.

Have just finished reading senior Business Week writer Stephen Baker’s book, The Numerati. A great read – and worthy of several blog posts rather than just one. However, this quick precis (and experiment) will have to suffice for the moment. The underlying premise of the book is that a combination of maths, monumental data gathering,… Read more »

Average Brit makes four internet searches per day; receives over 2000 commercial messages

Posted by & filed under digital pr, marketing, Media, online pr, tech pr, Technology PR.

According to ComScore via the latest issue of Revolution magazine, we Brits make an average of 4.1bn Internet searches every month. If the UK Internet population is around 35.6m, then I calculate that the average UK internet user makes around four internet searches per day, every day. According to some sources (in this case, a… Read more »