Escherman Announces Solution Partnership with Nimble: social CRM for PR

Posted by & filed under Digital marketing, digital pr, Featured, marketing, online pr, SaaS.

Hot on the heels of our our recent Hootsuite Solution Partner agreement, we’ve just signed a Solution Partnership with Nimble, a Social Business Platform that combines relationship management and social engagement into an affordable web-based solution. It integrates LinkedIn, Facebook, Twitter, Google, email contacts and conversations into “one seamless, intuitive environment, empowering small businesses in… Read more »

Channel 4, LinkedIn, Staffs Police, Synthesio: the social reputation debate at #smwf 27/3/12

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr.

I’m very honoured to be moderating a great panel at tomorrow’s Social Media World Forum Europe at Olympia, London on the subject of managing your company’s online reputation via social media. The panel participants will be: Colin Smith, Director of Marketing Solutions UK, LinkedIn Colin Watkins, Digital Communications Manager, Channel 4 David Bailey, Neighbourhood Communications… Read more »

PR = reputation management. Really? Who are we kidding?

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

(This post originally appeared at the CIPR Conversation). The launch of the VMA Group’s Business Leaders in Communications (BLCS) 2012  study stirred up some heated debate this week. Much of the ire was directed at the apparent lack of interest in social media by senior communications directors. According to the survey, a miserly seven per… Read more »

Using Zendesk to power a PR consultancy website

Posted by & filed under Digital marketing, digital pr, marketing, online pr, tech pr, Technology PR, Web/Tech.

Anyone who has looked at the escherman site recently will have noticed it has changed. We’ve ditched Squarespace and taken the bold step of using Zendesk as the framework for the entire site. Why did we do this? Zendesk is a brilliant web based helpdesk software product (disclosure: client). However, the more we looked into… Read more »

“Social media is vital say top SEO firms”. But the bosses aren’t very social…

Posted by & filed under Digital marketing, digital pr, marketing, online pr, SEO.

One of the most frequent comments from search agency bosses in the recent NMA league table of the UK’s top search firms was the importance of social media to search. The following is a representative quote: “the biggest growth opportunities are in increasing the effectiveness of search by integrating it with areas such as display… Read more »

Recycled Friday: Is £2.5 billion really spent on press releases in the UK?

Posted by & filed under Digital marketing, digital pr, Facebook, Fashion, General PR, Humour, information risk management, IT security, marketing, Media, Men's footwear, Music, online pr, Pocket Video, Politics, SaaS, Science, SEO, SF, sharepoint, tech pr, Technology PR, Television, Travel, Video, Weblogs.

I was inspired by the following comment from @adcontrarian in his latest blog post: Because I am a lazy bastard and the thought of writing five posts a week is a constant source of terror, I have decided to introduce a new policy around here. From now on, on Fridays,  I’m going to recycle old… Read more »

Top 5 reasons PR firms should ask clients/prospects for access to Google Analytics data

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

In March 2010, I gave a presentation on PR and SEO at the CIPR HQ in Russell Square, London, to around 75 senior in-house communications directors and managers. I asked how many of them used Google Analytics data from their own corporate sites to inform their PR and communications strategies. Not a single hand went… Read more »

Are you a UK Social Media Power Player?

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

(This article first appeared on Marcom Professional) Can online influence be determined algorithmically? That’s the serious question behind the bit of fun I had last week creating the PR Week UK Social Media Power Player league table. Using PeerIndex to determine an overall influence score (and based on PR Week’s original Power Player selection), I’ve… Read more »

Why fungibility is the PR industry’s biggest problem (Marcom Pro)

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

As the head of WPP, Martin Sorrell’s pronouncements on any aspect of marketing are always worth paying attention to. Back in December, he suggested that the PR sector’s biggest issue was the lack of talent – at least by comparison with other industries such as investment banking and management consultancy. According to Sorrell: “professional consultancy firms… Read more »

If PR was no fun in 1985, what is it now?

Posted by & filed under Books, Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

David Maister’s 1993 book “Managing The Professional Service Firm” is still the gold standard by which all other management books aimed at the legal, accounting, PR, marketing and consulting sectors should be judged. A round up of material he’d been writing since the early 1980s, re-reading it again reminded me how much truth is still… Read more »