Why the current #CIPR Presidential election is so important for the PR industry

Posted by & filed under digital pr, Featured, General PR, online pr.

I’ve worked in PR for nearly 26 years. For most of that time I studiously avoided joining the CIPR (or any other PR related membership body). Rightly or wrongly, I perceived the CIPR to be an organisation that didn’t really have much meaning for me personally or indeed properly represented the industry I worked in…. Read more »

Which journalists aren’t worth engaging with on Twitter?

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Consider the following argument: Most journalists are on Twitter. PRs should therefore spend more time “engaging” with journalists on Twitter. Seems to make logical sense (from a PR standpoint). Except that just because a journalist has a Twitter account, loads of followers and Tweets for Britain, doesn’t mean that PRs should attempt to interact and… Read more »

Lissted adds sentiment scoring, trends and data export. Creates integrated press monitoring and reporting platform for Twitter

Posted by & filed under Digital marketing, digital pr, Featured, General PR, Media, online pr.

Realwire’s Lissted platform has added yet more interesting functionality. First up, sentiment analysis. Each journalist Tweet now gets an automatic sentiment rating (courtesy of the Lexalytics salience engine). This means that you can now filter your journalist monitoring in terms of sentiment as well as by time and/or Klout score – in real time. In… Read more »

Dynamically updated Twitter lists now possible with Lissted

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, tech pr, Technology PR.

We all know that Twitter lists can be very handy. One of the benefits of a list is that it allows you to keep track of what particular people are saying without actually having to follow them. Monitoring multiple lists in Tweetdeck or Hootsuite is certainly easier than having everything piling into your home stream… Read more »

The implications of Brand Anarchy (and why you should buy the book)

Posted by & filed under Digital marketing, digital pr, Featured, General PR.

Don’t bother worrying about whether you have lost control of your brand’s reputation. You never had control of it in the first place. However, there is an opportunity to take command of your brand. But it won’t be easy. And you probably should have started working on it yesterday. This is a core axiom for Stephen… Read more »

One trick ponies make good glue (CIPR Conversation)

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, SEO.

(This post first appeared on the CIPR Conversation). The debate around PR and SEO refuses to go away. However, recent Google algorithm changes seem to have pushed the discussion to the fore again. A common theme is emerging – namely, that, more than ever, high quality, relevant content on trusted, high authority sites is crucial to… Read more »

Channel 4, LinkedIn, Staffs Police, Synthesio: the social reputation debate at #smwf 27/3/12

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr.

I’m very honoured to be moderating a great panel at tomorrow’s Social Media World Forum Europe at Olympia, London on the subject of managing your company’s online reputation via social media. The panel participants will be: Colin Smith, Director of Marketing Solutions UK, LinkedIn Colin Watkins, Digital Communications Manager, Channel 4 David Bailey, Neighbourhood Communications… Read more »

Why conversion segments in Google Analytics are sexy as hell for PR (#pranalytics, #CIPR)

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, tech pr, Technology PR, Web/Tech.

I had the pleasure of presenting at the PR Analytics Conference in London last week along with a number of big names in the field including Pleon’s David Rockland and Jim Desler, Worldwide Head of PR for Microsoft. There was a large audience of senior PR folk in the room. My presentation was about how… Read more »

PR = reputation management. Really? Who are we kidding?

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

(This post originally appeared at the CIPR Conversation). The launch of the VMA Group’s Business Leaders in Communications (BLCS) 2012  study stirred up some heated debate this week. Much of the ire was directed at the apparent lack of interest in social media by senior communications directors. According to the survey, a miserly seven per… Read more »