Why conversion segments in Google Analytics are sexy as hell for PR (#pranalytics, #CIPR)

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, tech pr, Technology PR, Web/Tech.

I had the pleasure of presenting at the PR Analytics Conference in London last week along with a number of big names in the field including Pleon’s David Rockland and Jim Desler, Worldwide Head of PR for Microsoft. There was a large audience of senior PR folk in the room. My presentation was about how… Read more »

A 10 minute guide to SEO and PPC for PR people

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, SEO, Technology PR.

I deliver training workshops and webinars for both the CIPR and PRCA. I cover subjects such as SEO, social media, analytics and overall digital marketing – but always in the context of PR. It is gratifying when attendees tell me that I’ve helped demystify many of the concepts around SEO and PPC – and to… Read more »