The Guardian: Effective Social Media Analytics – featuring Andrew Bruce Smith (+others)

Posted by & filed under Digital marketing, digital pr, Featured, online pr, Social media, Web/Tech.

The Guardian ran a nice piece on Effective Social Media Analytics by Danny Bradbury on June 10th 2013. Among the the top notch social media experts featured in the article were Phil Sheldrake, Marshall Sponder and Sharon Flaherty from Confused.com. Oh, and me I appreciated the opportunity to talk about some of my favourite hobby… Read more »

Why the current #CIPR Presidential election is so important for the PR industry

Posted by & filed under digital pr, Featured, General PR, online pr.

I’ve worked in PR for nearly 26 years. For most of that time I studiously avoided joining the CIPR (or any other PR related membership body). Rightly or wrongly, I perceived the CIPR to be an organisation that didn’t really have much meaning for me personally or indeed properly represented the industry I worked in…. Read more »

PR, Penguins and Pandas

Posted by & filed under Digital marketing, Featured.

There was a great post from Chris Lake at EConsultancy this week entitled: Three reasons why publishers hate living in a post-Penguin, post-Panda world. For those unfamiliar with Penguin and Panda, they were the code names for two major Google algorithm updates over the last 18 months. The easiest way to think of them is… Read more »

Escherman Announces Solution Partnership with Nimble: social CRM for PR

Posted by & filed under Digital marketing, digital pr, Featured, marketing, online pr, SaaS.

Hot on the heels of our our recent Hootsuite Solution Partner agreement, we’ve just signed a Solution Partnership with Nimble, a Social Business Platform that combines relationship management and social engagement into an affordable web-based solution. It integrates LinkedIn, Facebook, Twitter, Google, email contacts and conversations into “one seamless, intuitive environment, empowering small businesses in… Read more »

Why Justin Cutroni’s post on Google Analytics and PR is so important for the PR industry – #pranalytics

Posted by & filed under Digital marketing, digital pr, Featured, online pr.

Justin Cutroni is one of the acknowledged masters of Google Analytics, right up there with the godfather himself, Avinash Kaushik.  Currently an Analytics Analyst at Google, Justin has written a number of books on the subject – including one that had a big influence on my thinking: Performance Marketing with Google Analytics.  I’ve long followed… Read more »

Which journalists aren’t worth engaging with on Twitter?

Posted by & filed under digital pr, Featured, General PR, online pr, tech pr, Technology PR.

Consider the following argument: Most journalists are on Twitter. PRs should therefore spend more time “engaging” with journalists on Twitter. Seems to make logical sense (from a PR standpoint). Except that just because a journalist has a Twitter account, loads of followers and Tweets for Britain, doesn’t mean that PRs should attempt to interact and… Read more »

Using MajesticSEO TrustFlow for online press coverage targeting

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Back in May 2012, SEO tools firm MajesticSEO announced a concept called FlowMetrics – this was broken down into two areas: Citation Flow and Trust Flow Here’s how MajesticSEO describes them: Citation Flow Citation Flow predicts how influential a URL might be based on how many sites link to it. Because links are now not… Read more »