Category: digital pr
Do you know the Page Rank of your Twitter Home Page? You may be surprised to find it is a lot higher than you think it is – and you probably achieved it without even thinking about it.
For example, the Page Rank for my blog home page is 5 – and that’s taken a little while to get to, not withstanding the blood, sweat and tears of creating and maintaining content. In the course of some client work recently, I happened to plug in some Twitter Home Pages to check Page Rank – given they were created relatively recently, I was surprised by how high the Page Rank values were. And then I checked my Twitter Home Page PR value. Turned out to be 5. I then started looking at a few other people’s Twitter Home Page Ranks. For example, my chum Stephen Waddington of Speed Communications, who has a very respectable Page Rank of 6.
In which case, it is worth paying some attention to what you choose to link to from your Twitter Home Page profile – you may have one of the best backlinks available to you right in front of your nose.
[wpvideo wEX4Wcva]
After my PR SEO presentation at the CIPR last week for Glide Technologies, I had discussions with a few people regarding video content. It made me realise that many blog posts could convey the same message but done in a video format. To show that I do eat my own dog food, see above for a video version of my recent blog post regarding what PR Week’s search box says about the PR industry.
- The SBS Interview: Lee Odden – An interview with Lee Odden about how small businesses can take advantage of new opportunities in public relations and social marketing online.
Glide Technologies, the folk behind the Online Media Centre and GlideInsight, are holding a free, SEO Workshop at the CIPR HQ, 52-53 Russell Square, London, WC1B 4HP on Thursday, March 11th, 2010 from 8.30am to 10.30am. Hell, they are even throwing in breakfast as well.
I’ll be co-presenting the workshop with Grant Whiteside, the Technical Director at Ambergreen Internet Marketing. As a pioneer in the UK Search Marketing industry, Grant has over a decade of hard-won experience under his belt in this dynamic sector. He is highly respected throughout the industry with experience across a wide range of industry sectors including B2B, Charity, Financial Services, Retail, Online Gaming, Hotels, Travel & Leisure and Recruitment.
The aim of the workshop is to provide some very practical advice to PR practioners about how to integrate search into their day-to-day PR activity. Places are limited (no really, they are) – so book now to avoid crushing disappointment.
For the last few years, Glide Technologies (purveyors of the well known Online Press Centre product) have conducted an annual journalist survey to delve into the nitty gritty of what kind of information journalists want and how they want to receive it. The Glide surveys have tended to stand out from other similar, run of the mill research efforts in this area – they actually do seem to come up with some valuable insights.
The 2009 survey is now getting underway – the key difference this year is that Glide is looking for input from both journalists and bloggers (sorry, no PR folk required). I realise most hacks would rather poke their own eyes out rather than spend time on yet another bloody survey – but if the thorough approach of recent years is replicated again this time around, I’d say it is 15 mins well spent.
As an added incentive, everyone who helps by completing a survey will be entitled to enter a prize draw and a chance to win 2 bottles of Champagne – 3 sets up for grabs – and of course, everyone who takes part will receive a full copy of the results (naturally).
So if you are a journalist or blogger, feel free to go here to complete the Glide Technologies 2009 Media Survey. Go on. You know you want to.
[youtube=http://www.youtube.com/watch?v=UnlLgngWCYU]
What do you get when you cram around 170 UK tech PR people into a small bar in London, ply them with booze and offer up the prospect of some cheeky mickey taking? Answer: The Jackenhack Awards 2009 which took place last Wednesday evening at The Dust Bar in Clerkenwell Road, London. If the PR Week Awards are “the equivalent of the film industry’s Oscars”, the Jackenhacks are the Razzies. Due to the current economic climate, there was no official video record of the evening. So I took it upon myself to create an unofficial one.
Armed with a Flip HD video camera, a copy of iMovie and a spare 30 mins for some (very) rough editing, this is what I came up with. I’m sure with more time I could have come up with a very polished video – but that would probably be “off-message” for the Jackenhacks. Suffice to say there is plenty of footage that didn’t make it into this version. If people were really that interested, I might be motivated to create an extended documentary.
Parental advisory warning: normally smooth talking PR people can be heard to be swearing in a way which makes Malcolm Tucker look like a recently ordained vicar. Those of sensitive dispositions should watch with the sound turned off.
More and more organisations are looking to draw up social media guidelines. As I’ve previously pointed out, many larger companies have already put in place policies relating to blogging and social network participation. However, it occurred to me there is not much discussion around the subject of distributing, monitoring and enforcing social media guidelines. Having a written social media usage policy is clearly a necessary first step. But how do you make sure people have seen these guidelines? More importantly, how do you know that they have actually read and understood them? And are aware of the consequences of failing to abide by them? (Take Cisco for example: “Please be aware that violation of this policy may result in disciplinary action up to and including termination.”)
Perhaps social media might be able to learn something from the world of IT security. There are already tools that allow businesses to readily distribute and monitor IT security policy, as well as educate employees. So why not for social media guidelines?
What do people think?