Influence Engine Optimisation (IEO): the future of PR?

Posted by & filed under Books, Digital marketing, digital pr, online pr, tech pr, Technology PR.

(This article first appeared on the CIPR Conversation) Mark Schaefer’s recently published book – Return on Influence – is a good primer on the emerging world of social scoring. He looks in great depth at the various social scoring platforms such as Klout, Peerindex and Kred as well as some case studies about how brands and individuals… Read more »

PR = reputation management. Really? Who are we kidding?

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

(This post originally appeared at the CIPR Conversation). The launch of the VMA Group’s Business Leaders in Communications (BLCS) 2012  study stirred up some heated debate this week. Much of the ire was directed at the apparent lack of interest in social media by senior communications directors. According to the survey, a miserly seven per… Read more »

Is Google turning evil?

Posted by & filed under Digital marketing, digital pr, General PR, online pr.

(This post first appeared on The Conversation) Google’s announcement of Search Plus Your World on Tuesday this week certainly got the digerati talking. Initially, reaction was quite positive. The idea that Google was explicitly acknowledging social signals as a ranking factor and giving people the opportunity to view either personalised or “objective” results was seen… Read more »

A 10 minute guide to SEO and PPC for PR people

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, SEO, Technology PR.

I deliver training workshops and webinars for both the CIPR and PRCA. I cover subjects such as SEO, social media, analytics and overall digital marketing – but always in the context of PR. It is gratifying when attendees tell me that I’ve helped demystify many of the concepts around SEO and PPC – and to… Read more »

Using Zendesk to power a PR consultancy website

Posted by & filed under Digital marketing, digital pr, marketing, online pr, tech pr, Technology PR, Web/Tech.

Anyone who has looked at the escherman site recently will have noticed it has changed. We’ve ditched Squarespace and taken the bold step of using Zendesk as the framework for the entire site. Why did we do this? Zendesk is a brilliant web based helpdesk software product (disclosure: client). However, the more we looked into… Read more »

“Social media is vital say top SEO firms”. But the bosses aren’t very social…

Posted by & filed under Digital marketing, digital pr, marketing, online pr, SEO.

One of the most frequent comments from search agency bosses in the recent NMA league table of the UK’s top search firms was the importance of social media to search. The following is a representative quote: “the biggest growth opportunities are in increasing the effectiveness of search by integrating it with areas such as display… Read more »

Free 46-page Internet Marketing Strategy briefing whitepaper from @E-Consultancy! Download here now!

Posted by & filed under Digital marketing, digital pr, Humour, SEO, Technology PR, Web/Tech.

First things first : E-Consultancy has produced a most excellent 46-page Internet Marketing Strategy briefing dcoument – free to download by clicking on the link (as I’ve said before, E-Consultancy briefing papers are always high value – easily justifies the annual subscription many times over). I’m blogging about this because E-Consultancy CEO Ashley Friedlein asked me to (along… Read more »

Using Zendesk as a Press Office help desk for journalists

Posted by & filed under Digital marketing, digital pr, General PR, online pr, SaaS, Technology PR, Web/Tech.

If you think about, a press office is basically a help desk for journalists. The terminology may differ, but many of the processes are similar. An IT support desk will talk about support tickets – a press office will describe it as a journalist enquiry. Either way, both need to be dealt with and resolved… Read more »