The Guardian: Effective Social Media Analytics – featuring Andrew Bruce Smith (+others)

Posted by & filed under Digital marketing, digital pr, Featured, online pr, Social media, Web/Tech.

The Guardian ran a nice piece on Effective Social Media Analytics by Danny Bradbury on June 10th 2013. Among the the top notch social media experts featured in the article were Phil Sheldrake, Marshall Sponder and Sharon Flaherty from Confused.com. Oh, and me I appreciated the opportunity to talk about some of my favourite hobby… Read more »

Why the current #CIPR Presidential election is so important for the PR industry

Posted by & filed under digital pr, Featured, General PR, online pr.

I’ve worked in PR for nearly 26 years. For most of that time I studiously avoided joining the CIPR (or any other PR related membership body). Rightly or wrongly, I perceived the CIPR to be an organisation that didn’t really have much meaning for me personally or indeed properly represented the industry I worked in…. Read more »

Escherman Announces Solution Partnership with Nimble: social CRM for PR

Posted by & filed under Digital marketing, digital pr, Featured, marketing, online pr, SaaS.

Hot on the heels of our our recent Hootsuite Solution Partner agreement, we’ve just signed a Solution Partnership with Nimble, a Social Business Platform that combines relationship management and social engagement into an affordable web-based solution. It integrates LinkedIn, Facebook, Twitter, Google, email contacts and conversations into “one seamless, intuitive environment, empowering small businesses in… Read more »

Why Justin Cutroni’s post on Google Analytics and PR is so important for the PR industry – #pranalytics

Posted by & filed under Digital marketing, digital pr, Featured, online pr.

Justin Cutroni is one of the acknowledged masters of Google Analytics, right up there with the godfather himself, Avinash Kaushik.  Currently an Analytics Analyst at Google, Justin has written a number of books on the subject – including one that had a big influence on my thinking: Performance Marketing with Google Analytics.  I’ve long followed… Read more »

Which journalists aren’t worth engaging with on Twitter?

Posted by & filed under digital pr, Featured, General PR, online pr, tech pr, Technology PR.

Consider the following argument: Most journalists are on Twitter. PRs should therefore spend more time “engaging” with journalists on Twitter. Seems to make logical sense (from a PR standpoint). Except that just because a journalist has a Twitter account, loads of followers and Tweets for Britain, doesn’t mean that PRs should attempt to interact and… Read more »

Using MajesticSEO TrustFlow for online press coverage targeting

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Back in May 2012, SEO tools firm MajesticSEO announced a concept called FlowMetrics – this was broken down into two areas: Citation Flow and Trust Flow Here’s how MajesticSEO describes them: Citation Flow Citation Flow predicts how influential a URL might be based on how many sites link to it. Because links are now not… Read more »

Crowdbooster: an inexpensive social media measurement tool for those new to social media

Posted by & filed under Digital marketing, digital pr, Featured, online pr, Social media.

One of the most common questions asked on my CIPR Social Media workshops is: can I recommend an inexpensive social media measurement tool? And by inexpensive, people usually mean either free or under £10 a month. Which is why Crowdbooster might be worth considering for those who have little or no experience of social media… Read more »

Social Media ROI: your questions for M&S, Nokia, Giff Gaff and Bazaarvoice – #SocialBrands

Posted by & filed under Digital marketing, digital pr, Featured, Social media.

How do M&S, Nokia, Giff Gaff and Bazaarvoice measure social media ROI? What tools do they use to measure social media value? I’ll be putting these questions and more to senior representatives of all of these businesses at the Social Brands conference being held in London on Thursday February 7th 2013. I’m moderating a panel… Read more »