Are PR people the main readers of UK online IT news publications? Google thinks so.

Posted by & filed under Digital marketing, digital pr, online pr, tech pr, Technology PR, Web/Tech.

Google has just updated its Doubleclick Ad Planner tool with a useful new feature that shows a site’s top 10 audience interests, representing the aggregate interests of the site’s visitors. As Google says: “In these top 10 lists, each interest is assigned an affinity score, such as 3.9x, which means visitors to the site are… Read more »

What engagement time tells you about the value or otherwise of online press coverage

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

Consider the following: 1. An average person can read around 200 words per minute on screen. 2. The average UK Guardian website reader spends around 7 mins and 30 seconds per visit (according to Google) 3. The Guardian has monthly page views of around 88 million in the UK and around 21 million unique visitors… Read more »

PR doesn’t care about business outcomes: what PR Week’s internal search function tells you about the industry

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

PR Week’s web site has a very useful search box that tells you which articles contain certain keyword phrases. It also helpfully breaks out what kind of article the phrase was contained in and the year.  As a result, it provides a useful measure as to how the interests of the PR sector are reflected… Read more »

SEO Workshop: Thursday, March 11th – CIPR HQ, Russell Square, London

Posted by & filed under Digital marketing, digital pr, online pr.

Glide Technologies, the folk behind the Online Media Centre and GlideInsight, are holding a free, SEO Workshop at the CIPR HQ, 52-53 Russell Square, London, WC1B 4HP on Thursday, March 11th, 2010 from 8.30am to 10.30am.  Hell, they are even throwing in breakfast as well. I’ll be co-presenting the workshop with Grant Whiteside, the Technical Director at… Read more »

Escherman to handle UK PR launch for Pogoplug consumer multimedia device: personal cloud computing for the masses

Posted by & filed under Digital marketing, digital pr, marketing, online pr, SaaS, tech pr, Technology PR, Web/Tech.

[wpvideo GOJi2QuW] You know how PR folk are always “excited” and “delighted” when they win an account. Well, I can honestly say we are REALLY excited and delighted that we are handling the UK and European PR launch of the Pogoplug from Cloud Engines Inc. So what is the Pogoplug? For an immediate sense of… Read more »

Engagement – PR’s lost metric

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

I was intrigued by a recent blog post from Tom Foremski where he “raised the possibility of PR agencies developing the ability to drive lots of traffic to specific news stories” and suggesting that this would constitute a PR firm’s “killer pitch”. I immediately thought of a superb piece by Ashley Friedlein at E-Consultancy (New… Read more »

Bloggers and journalists needed for annual Glide survey

Posted by & filed under Digital marketing, digital pr, Media, online pr, Web/Tech.

For the last few years, Glide Technologies (purveyors of the well known Online Press Centre product) have conducted an annual journalist survey to delve into the nitty gritty of what kind of information journalists want and how they want to receive it.  The Glide surveys have tended to stand out from other similar, run of… Read more »