Does the average UK Facebook user spend 24 hours per month on the site?

Posted by & filed under Digital marketing, digital pr, online pr.

According to Hitwise, the average amount of time spent on Facebook by a Briton has decreased from 30 minutes in December 2009, to 27.36 minutes during June and July 2010. According to Google, the average session time was 26.40 mins – not wildly dissimilar to Hitwise’s estimate. Perhaps even more interesting, Google claims that the… Read more »

Reach versus engagement: the new online battleground for PR and media

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

For decades, PR has been seen by many marketeers as “cheap reach via editorial” – in other words, the goal of PR was to gain editorial coverage that provided the greatest number of opportunities to see – at a significantly lower cost than advertising. Because the means of providing a verifiable link between editorial coverage… Read more »

Pogoplug allows printing from iPhone, iPad, Android or any other device, no matter where you are

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR, Web/Tech.

Here’s an interesting new development from Pogoplug (a client) –  web printing. Or cloud printing if you prefer. For the first time, Pogoplug users will be able to print from an iPhone, iPad, Android or other mobile device from anywhere in the world. Pogoplug cloud printing will initially support all HP printer models and all… Read more »

How UK PR firms can improve their SEO capability overnight for £85

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR, Web/Tech.

About 18 months ago*, I paid around £85 for a piece of software called Market Samurai. I can hand on heart say it is has been one of the most valuable tech investments I’ve made in that time. To describe it as a general internet marketing tool doesn’t really do it justice. Whether it is… Read more »

Winners and losers in NMA’s search agency league table 2010 + PR implications

Posted by & filed under Digital marketing, digital pr, marketing, online pr, tech pr, Technology PR.

A curate’s egg – ie good in parts – is probably the best way to look at NMA’s latest league table of UK search marketing agencies. As ever, I’m always grateful to NMA for providing the baseline data to look at. As I’ve done in previous years, I thought I’d dig behind the figures to… Read more »

How much is BP really paying for those “oil spill” PPC ads?

Posted by & filed under Current Affairs, Digital marketing, digital pr, General PR, marketing, online pr.

BP ‘manipulating search results’ on Google following oil spill – so said The Times today. The piece quoted Maureen Mackey, a writer on the Fiscal Times as saying: “What it effectively does is that it bumps down other legitimate news and opinion pieces that are addressing the spill… and [BP are] paying big money for… Read more »

Exclusive! Daily Mail actively using “prying” technology to influence reader behaviour

Posted by & filed under Business Intelligence, Current Affairs, Digital marketing, digital pr, General PR, Humour, marketing, online pr.

Visitors to the Daily Mail website are having personal information about themselves captured for the purpose of influencing their behaviour to purchase goods and services, we can exclusively reveal. The Mail also admits that it will use information gathered on individuals to “deal with” comments made on the site. Extensive research carried out by a… Read more »

Rolls Royce Corporate Comms Director: “Social media is a complete waste of time”

Posted by & filed under Digital marketing, digital pr, General PR, marketing, Media, online pr.

Well, that’s how I interpreted the words of Rolls Royce Director of Communications Peter Morgan in the latest issue of Corp Comms Magazine. I appreciate that I didn’t attend the event where he is supposed to have made the statements below – but I don’t doubt that Corp Comms Editor Helen Dunne has faithfully recorded… Read more »

What PPC ad spending can tell you about the UK PR sector and other digital tales

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

As part of a recent SEO analysis of the websites of PR Week’s Top 150 agencies (*), we found that only 37pc of them contained the keyword term “PR” in their home page titles. And barely 15pc used the term “public relations” (a fairly bog standard SEO technique). We then realised that many firms referred… Read more »