Using Zendesk as a Press Office help desk for journalists

Posted by & filed under Digital marketing, digital pr, General PR, online pr, SaaS, Technology PR, Web/Tech.

If you think about, a press office is basically a help desk for journalists. The terminology may differ, but many of the processes are similar. An IT support desk will talk about support tickets – a press office will describe it as a journalist enquiry. Either way, both need to be dealt with and resolved… Read more »

Recycled Friday: Is £2.5 billion really spent on press releases in the UK?

Posted by & filed under Digital marketing, digital pr, Facebook, Fashion, General PR, Humour, information risk management, IT security, marketing, Media, Men's footwear, Music, online pr, Pocket Video, Politics, SaaS, Science, SEO, SF, sharepoint, tech pr, Technology PR, Television, Travel, Video, Weblogs.

I was inspired by the following comment from @adcontrarian in his latest blog post: Because I am a lazy bastard and the thought of writing five posts a week is a constant source of terror, I have decided to introduce a new policy around here. From now on, on Fridays,  I’m going to recycle old… Read more »

A question for Social Media Experts (and SEO experts). Do Tweets improve SERP rank?

Posted by & filed under Digital marketing, digital pr, online pr, SEO.

Does Tweeting having an impact on SERP results? Google has certainly indicated that “social signals” have an increasing role to play. However, hats off to Fresh Egg for actually conducting some tests to see whether this really was the case. You can read a full account of their experiments here. However, here is a thumbnail… Read more »

MarCom Professional is dead. Long live the CIPR Conversation.

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

Since July 2009, I’ve been a regular contributor to the popular Marcom Professional site. Indeed, every fortnight, subscribers have been regaled with my peculiar thoughts on all things PR and marcom related via the Friday Round Up e-mail newsletter (every other week, the inimitable Mr Philip Sheldrake has done the honours). As of next Monday (April… Read more »

Top 5 reasons PR firms should ask clients/prospects for access to Google Analytics data

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

In March 2010, I gave a presentation on PR and SEO at the CIPR HQ in Russell Square, London, to around 75 senior in-house communications directors and managers. I asked how many of them used Google Analytics data from their own corporate sites to inform their PR and communications strategies. Not a single hand went… Read more »

Are you a UK Social Media Power Player?

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

(This article first appeared on Marcom Professional) Can online influence be determined algorithmically? That’s the serious question behind the bit of fun I had last week creating the PR Week UK Social Media Power Player league table. Using PeerIndex to determine an overall influence score (and based on PR Week’s original Power Player selection), I’ve… Read more »

Are you suffering from the endowment effect? (Marcom Pro)

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

Stop sniggering at the back there. The title of this week’s Marcom Pro Round-Up has nothing to do with Viagra-related spam e-mails. The endowment effect was an expression coined by American economist Richard Thaler to describe our tendency to set a higher selling price on what we own (are endowed with) than what we would pay… Read more »

The decline of e-mail and the invitation avalanche

Posted by & filed under Digital marketing.

(Apologies: I’ve been testing out Storify – and this should have autoposted originally – but didn’t. So here’s what you should have seen in the first place). 09/02/2011 Comscore and social media expert Jay Baer both point to the decline in e-mail usage, consumption and influence. According to Comscore, Web e-mail usage has declined 59%… Read more »

Why fungibility is the PR industry’s biggest problem (Marcom Pro)

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

As the head of WPP, Martin Sorrell’s pronouncements on any aspect of marketing are always worth paying attention to. Back in December, he suggested that the PR sector’s biggest issue was the lack of talent – at least by comparison with other industries such as investment banking and management consultancy. According to Sorrell: “professional consultancy firms… Read more »