Intelligent versus brainless marketing

Posted by & filed under Business Performance Management, marketing, Web/Tech.

Gerry Brown, a Senior Analyst with Bloor Research, has just posted his ‘view from the floor’ at the recent Technology For Marketing & Advertising show at London’s Earls Court. Ironies abound. A show devoted to cutting edge marketing developments was undermined in some quarters by silly attitudes: The behaviour of some exhibition stand personnel was… Read more »

Why PR companies act like 3rd rate direct marketing agencies

Posted by & filed under Business Performance Management, General PR.

Danny Bradbury has been having a problem getting PR companies to use his designated press release e-mail address. In many instances – and in spite of repeated polite requests – some PR firms continue to send press releases to the wrong e-mail address. As Danny says: “Some of these companies are well-intentioned, I’m sure. Judging… Read more »

Accenture and fungibility

Posted by & filed under Business Performance Management.

It is always a pleasure to come across an unfamiliar word amongst the usual sea of familiarity in marketing literature. In the current issue of The Economist, management consulting giant Accenture has paid to have a “special excerpt” included from Outlook, its “journal of high performance business”. Standing out amongst the usual suspect words like… Read more »