Book launch – Share This: the Social Media Handbook for PR professionals (CIPR)

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Last night saw the official launch of Share This: The Social Media Handbook for PR professionals at Google Campus in Bonhill Street, London.  It was the icing on the cake for a great collaborative process that has hopefully delivered something of real value to PR people in the UK. And beyond. CIPR CEO Jane Wilson… Read more »

Influence Engine Optimisation (IEO): the future of PR?

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(This article first appeared on the CIPR Conversation) Mark Schaefer’s recently published book – Return on Influence – is a good primer on the emerging world of social scoring. He looks in great depth at the various social scoring platforms such as Klout, Peerindex and Kred as well as some case studies about how brands and individuals… Read more »

If PR was no fun in 1985, what is it now?

Posted by & filed under Books, Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

David Maister’s 1993 book “Managing The Professional Service Firm” is still the gold standard by which all other management books aimed at the legal, accounting, PR, marketing and consulting sectors should be judged. A round up of material he’d been writing since the early 1980s, re-reading it again reminded me how much truth is still… Read more »

“Insecure, threatened, worried, exposed, skeptical, suspicious”: How PR buyers feel

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David Maister’s book Managing The Professional Service Firm remains the gold standard text on the subject, some 16 years after it was first published. In fact, the book is a collection of essays and articles that he had written over previous years, stretching as far back as 1982. The main thing that struck me about… Read more »

Wittgenstein’s Poker: Why defining social media and PR won’t solve its problems

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For those of a philosophic bent, one of the best books of recent times has been Wittgenstein’s Poker, by David Edmonds and John Eidinow, which provides a brilliant overview of two giants of 20th century thought, Ludwig Wittgenstein and Karl Popper. (The title derives from the infamous meeting of Wittgenstein and Popper in room H3,… Read more »

“Should I kill myself or read another Twitter message?”: Camus’ question for the social media generation

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The above quote is a reworking of Albert “The Outsider” Camus’ existentialist poser: “Should I kill myself or have a cup of coffee?” It is referred to in Barry Schwartz’s highly insightful cult classic, The Paradox of Choice to stress the point that everything in life is a choice. One of the key themes in… Read more »

Why you should read Antony Mayfield’s e-book Brands In Networks

Posted by & filed under Books, digital pr, General PR, marketing, Media, online pr, tech pr, Technology PR, Web/Tech.

First, my thanks to Mr Stephen Waddington for flagging Antony Mayfield’s e-book, Brands In Networks. As Wadds says “publishers, journalists, PRs and marketing professionals that are looking for a pragmatic analysis of the fragmentation of the media industry should download the 50-page eBook immediately.” I agree. The book covers a huge amount of ground –… Read more »

Dan Roam and the 21st century feedback loop

Posted by & filed under Books, People.

How’s this for a piece of zeitgeist? I posted yesterday about Dan Roam’s book The Back of the Napkin. Overnight, he picks up a Google Alert about my blog post and in turn, comments – and posts a very nice response in return. Might need to look at updating my sketch to map the ongoing… Read more »