Monitoring Social Media event – Boston: 5th October 2010. 20pc discount on all tickets.

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR, Web/Tech.

Update: 16/10/2010 Discount now 20pc. Post amended to reflect this. The folk at Influence People have a got a number of good events coming up in the US over the next few months. If the quality is anything like the Social Media Marketing event I attended in London in June, then US attendees are in… Read more »

Exclusive! 4 step process for PRs to gain backlink building expertise in 30 mins. Guaranteed!

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Kelvin Newman of Brighton-based SEO firm Site Visibility posted a great piece on EConsultancy recently in which he claimed that PRs can be better link builders than SEOs. Of course, the important word in the title to his blog post is “can”. The implication being that PRs currently aren’t better link builders. On the back… Read more »

Why poor backlink requests are like bad PR Pitches

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The SEO vs PR debate continues to rumble on. However, on a very tactical level, it occurred to me that certain SEO practitioners are starting to emulate some of PR’s worst habits – specifically, the bad pitch. Or at least it’s SEO equivalent – the poor Backlink Request. The key qualities they share are irrelevance… Read more »

Does the average UK Facebook user spend 24 hours per month on the site?

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According to Hitwise, the average amount of time spent on Facebook by a Briton has decreased from 30 minutes in December 2009, to 27.36 minutes during June and July 2010. According to Google, the average session time was 26.40 mins – not wildly dissimilar to Hitwise’s estimate. Perhaps even more interesting, Google claims that the… Read more »

Reach versus engagement: the new online battleground for PR and media

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

For decades, PR has been seen by many marketeers as “cheap reach via editorial” – in other words, the goal of PR was to gain editorial coverage that provided the greatest number of opportunities to see – at a significantly lower cost than advertising. Because the means of providing a verifiable link between editorial coverage… Read more »

Pogoplug allows printing from iPhone, iPad, Android or any other device, no matter where you are

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Here’s an interesting new development from Pogoplug (a client) –  web printing. Or cloud printing if you prefer. For the first time, Pogoplug users will be able to print from an iPhone, iPad, Android or other mobile device from anywhere in the world. Pogoplug cloud printing will initially support all HP printer models and all… Read more »

How UK PR firms can improve their SEO capability overnight for £85

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About 18 months ago*, I paid around £85 for a piece of software called Market Samurai. I can hand on heart say it is has been one of the most valuable tech investments I’ve made in that time. To describe it as a general internet marketing tool doesn’t really do it justice. Whether it is… Read more »

Winners and losers in NMA’s search agency league table 2010 + PR implications

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A curate’s egg – ie good in parts – is probably the best way to look at NMA’s latest league table of UK search marketing agencies. As ever, I’m always grateful to NMA for providing the baseline data to look at. As I’ve done in previous years, I thought I’d dig behind the figures to… Read more »

How much is BP really paying for those “oil spill” PPC ads?

Posted by & filed under Current Affairs, Digital marketing, digital pr, General PR, marketing, online pr.

BP ‘manipulating search results’ on Google following oil spill – so said The Times today. The piece quoted Maureen Mackey, a writer on the Fiscal Times as saying: “What it effectively does is that it bumps down other legitimate news and opinion pieces that are addressing the spill… and [BP are] paying big money for… Read more »