Crowdbooster: an inexpensive social media measurement tool for those new to social media

Posted by & filed under Digital marketing, digital pr, Featured, online pr, Social media.

One of the most common questions asked on my CIPR Social Media workshops is: can I recommend an inexpensive social media measurement tool? And by inexpensive, people usually mean either free or under £10 a month. Which is why Crowdbooster might be worth considering for those who have little or no experience of social media… Read more »

Social Media ROI: your questions for M&S, Nokia, Giff Gaff and Bazaarvoice – #SocialBrands

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How do M&S, Nokia, Giff Gaff and Bazaarvoice measure social media ROI? What tools do they use to measure social media value? I’ll be putting these questions and more to senior representatives of all of these businesses at the Social Brands conference being held in London on Thursday February 7th 2013. I’m moderating a panel… Read more »

PR analytics: Using analytics to show the value of PR. CIPR Scotland event. Jan 30th. Glasgow

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 I’ll be speaking at CIPR Scotland’s Four Steps To Unlocking Online Success conference being held in Glasgow on Wednesday, January 30th, 2012. The event aims to help business leaders and communicators harness the power of communication and become truly successful online. I’ll be showing how PR professionals can use website analytics to prove the value… Read more »

Escherman becomes a HootSuite Pro Solution Partner in the UK

Posted by & filed under Digital marketing, digital pr, Featured, online pr, Social media.

  I’ve long extolled the virtues of Hootsuite as a social media management platform for PR and communications teams (*). We’ve helped a number of individuals and teams get properly set up on Hootsuite. As a result of getting more immersed in Hootsuite, I became a Hootsuite Certified Professional earlier this year. And I’ve continued… Read more »

Lissted adds sentiment scoring, trends and data export. Creates integrated press monitoring and reporting platform for Twitter

Posted by & filed under Digital marketing, digital pr, Featured, General PR, Media, online pr.

Realwire’s Lissted platform has added yet more interesting functionality. First up, sentiment analysis. Each journalist Tweet now gets an automatic sentiment rating (courtesy of the Lexalytics salience engine). This means that you can now filter your journalist monitoring in terms of sentiment as well as by time and/or Klout score – in real time. In… Read more »

What counts as a good ReTweet level? And what impact does RTing have on clickthrough rate?

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Every social media guru will tell you why getting retweeted is a good thing. RTs mean your message is being amplified. Getting your message amplified means more people are exposed to your message and content. And that surely is a good thing, yes? However, I haven’t come across any stats on what constitutes a good,… Read more »

Dynamically updated Twitter lists now possible with Lissted

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, tech pr, Technology PR.

We all know that Twitter lists can be very handy. One of the benefits of a list is that it allows you to keep track of what particular people are saying without actually having to follow them. Monitoring multiple lists in Tweetdeck or Hootsuite is certainly easier than having everything piling into your home stream… Read more »

Book launch – Share This: the Social Media Handbook for PR professionals (CIPR)

Posted by & filed under Books, Digital marketing, digital pr, Featured, online pr.

Last night saw the official launch of Share This: The Social Media Handbook for PR professionals at Google Campus in Bonhill Street, London.  It was the icing on the cake for a great collaborative process that has hopefully delivered something of real value to PR people in the UK. And beyond. CIPR CEO Jane Wilson… Read more »

The implications of Brand Anarchy (and why you should buy the book)

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Don’t bother worrying about whether you have lost control of your brand’s reputation. You never had control of it in the first place. However, there is an opportunity to take command of your brand. But it won’t be easy. And you probably should have started working on it yesterday. This is a core axiom for Stephen… Read more »