Which journalists aren’t worth engaging with on Twitter?

Posted by & filed under digital pr, Featured, General PR, online pr, tech pr, Technology PR.

Consider the following argument: Most journalists are on Twitter. PRs should therefore spend more time “engaging” with journalists on Twitter. Seems to make logical sense (from a PR standpoint). Except that just because a journalist has a Twitter account, loads of followers and Tweets for Britain, doesn’t mean that PRs should attempt to interact and… Read more »

Using MajesticSEO TrustFlow for online press coverage targeting

Posted by & filed under Digital marketing, digital pr, Featured, online pr.

Back in May 2012, SEO tools firm MajesticSEO announced a concept called FlowMetrics – this was broken down into two areas: Citation Flow and Trust Flow Here’s how MajesticSEO describes them: Citation Flow Citation Flow predicts how influential a URL might be based on how many sites link to it. Because links are now not… Read more »

Crowdbooster: an inexpensive social media measurement tool for those new to social media

Posted by & filed under Digital marketing, digital pr, Featured, online pr, Social media.

One of the most common questions asked on my CIPR Social Media workshops is: can I recommend an inexpensive social media measurement tool? And by inexpensive, people usually mean either free or under £10 a month. Which is why Crowdbooster might be worth considering for those who have little or no experience of social media… Read more »

Social Media ROI: your questions for M&S, Nokia, Giff Gaff and Bazaarvoice – #SocialBrands

Posted by & filed under Digital marketing, digital pr, Featured, Social media.

How do M&S, Nokia, Giff Gaff and Bazaarvoice measure social media ROI? What tools do they use to measure social media value? I’ll be putting these questions and more to senior representatives of all of these businesses at the Social Brands conference being held in London on Thursday February 7th 2013. I’m moderating a panel… Read more »

PR analytics: Using analytics to show the value of PR. CIPR Scotland event. Jan 30th. Glasgow

Posted by & filed under digital pr, Featured, online pr.

 I’ll be speaking at CIPR Scotland’s Four Steps To Unlocking Online Success conference being held in Glasgow on Wednesday, January 30th, 2012. The event aims to help business leaders and communicators harness the power of communication and become truly successful online. I’ll be showing how PR professionals can use website analytics to prove the value… Read more »