Influence Engine Optimisation (IEO): the future of PR?

Posted by & filed under Books, Digital marketing, digital pr, online pr, tech pr, Technology PR.

(This article first appeared on the CIPR Conversation) Mark Schaefer’s recently published book – Return on Influence – is a good primer on the emerging world of social scoring. He looks in great depth at the various social scoring platforms such as Klout, Peerindex and Kred as well as some case studies about how brands and individuals… Read more »