PR = reputation management. Really? Who are we kidding?

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

(This post originally appeared at the CIPR Conversation). The launch of the VMA Group’s Business Leaders in Communications (BLCS) 2012  study stirred up some heated debate this week. Much of the ire was directed at the apparent lack of interest in social media by senior communications directors. According to the survey, a miserly seven per… Read more »

Is Google turning evil?

Posted by & filed under Digital marketing, digital pr, General PR, online pr.

(This post first appeared on The Conversation) Google’s announcement of Search Plus Your World on Tuesday this week certainly got the digerati talking. Initially, reaction was quite positive. The idea that Google was explicitly acknowledging social signals as a ranking factor and giving people the opportunity to view either personalised or “objective” results was seen… Read more »