Top 5 reasons PR firms should ask clients/prospects for access to Google Analytics data

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

In March 2010, I gave a presentation on PR and SEO at the CIPR HQ in Russell Square, London, to around 75 senior in-house communications directors and managers. I asked how many of them used Google Analytics data from their own corporate sites to inform their PR and communications strategies. Not a single hand went… Read more »

Are you a UK Social Media Power Player?

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

(This article first appeared on Marcom Professional) Can online influence be determined algorithmically? That’s the serious question behind the bit of fun I had last week creating the PR Week UK Social Media Power Player league table. Using PeerIndex to determine an overall influence score (and based on PR Week’s original Power Player selection), I’ve… Read more »