Why poor backlink requests are like bad PR Pitches

Posted by & filed under Digital marketing, digital pr, online pr, tech pr, Technology PR.

The SEO vs PR debate continues to rumble on. However, on a very tactical level, it occurred to me that certain SEO practitioners are starting to emulate some of PR’s worst habits – specifically, the bad pitch. Or at least it’s SEO equivalent – the poor Backlink Request. The key qualities they share are irrelevance… Read more »

Does the average UK Facebook user spend 24 hours per month on the site?

Posted by & filed under Digital marketing, digital pr, online pr.

According to Hitwise, the average amount of time spent on Facebook by a Briton has decreased from 30 minutes in December 2009, to 27.36 minutes during June and July 2010. According to Google, the average session time was 26.40 mins – not wildly dissimilar to Hitwise’s estimate. Perhaps even more interesting, Google claims that the… Read more »

Reach versus engagement: the new online battleground for PR and media

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

For decades, PR has been seen by many marketeers as “cheap reach via editorial” – in other words, the goal of PR was to gain editorial coverage that provided the greatest number of opportunities to see – at a significantly lower cost than advertising. Because the means of providing a verifiable link between editorial coverage… Read more »