Pogoplug allows printing from iPhone, iPad, Android or any other device, no matter where you are

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR, Web/Tech.

Here’s an interesting new development from Pogoplug (a client) –  web printing. Or cloud printing if you prefer. For the first time, Pogoplug users will be able to print from an iPhone, iPad, Android or other mobile device from anywhere in the world. Pogoplug cloud printing will initially support all HP printer models and all… Read more »

How UK PR firms can improve their SEO capability overnight for £85

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR, Web/Tech.

About 18 months ago*, I paid around £85 for a piece of software called Market Samurai. I can hand on heart say it is has been one of the most valuable tech investments I’ve made in that time. To describe it as a general internet marketing tool doesn’t really do it justice. Whether it is… Read more »

Winners and losers in NMA’s search agency league table 2010 + PR implications

Posted by & filed under Digital marketing, digital pr, marketing, online pr, tech pr, Technology PR.

A curate’s egg – ie good in parts – is probably the best way to look at NMA’s latest league table of UK search marketing agencies. As ever, I’m always grateful to NMA for providing the baseline data to look at. As I’ve done in previous years, I thought I’d dig behind the figures to… Read more »

How much is BP really paying for those “oil spill” PPC ads?

Posted by & filed under Current Affairs, Digital marketing, digital pr, General PR, marketing, online pr.

BP ‘manipulating search results’ on Google following oil spill – so said The Times today. The piece quoted Maureen Mackey, a writer on the Fiscal Times as saying: “What it effectively does is that it bumps down other legitimate news and opinion pieces that are addressing the spill… and [BP are] paying big money for… Read more »

Exclusive! Daily Mail actively using “prying” technology to influence reader behaviour

Posted by & filed under Business Intelligence, Current Affairs, Digital marketing, digital pr, General PR, Humour, marketing, online pr.

Visitors to the Daily Mail website are having personal information about themselves captured for the purpose of influencing their behaviour to purchase goods and services, we can exclusively reveal. The Mail also admits that it will use information gathered on individuals to “deal with” comments made on the site. Extensive research carried out by a… Read more »

Rolls Royce Corporate Comms Director: “Social media is a complete waste of time”

Posted by & filed under Digital marketing, digital pr, General PR, marketing, Media, online pr.

Well, that’s how I interpreted the words of Rolls Royce Director of Communications Peter Morgan in the latest issue of Corp Comms Magazine. I appreciate that I didn’t attend the event where he is supposed to have made the statements below – but I don’t doubt that Corp Comms Editor Helen Dunne has faithfully recorded… Read more »