What PPC ad spending can tell you about the UK PR sector and other digital tales

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

As part of a recent SEO analysis of the websites of PR Week’s Top 150 agencies (*), we found that only 37pc of them contained the keyword term “PR” in their home page titles. And barely 15pc used the term “public relations” (a fairly bog standard SEO technique). We then realised that many firms referred… Read more »