Are PR people the main readers of UK online IT news publications? Google thinks so.

Posted by & filed under Digital marketing, digital pr, online pr, tech pr, Technology PR, Web/Tech.

Google has just updated its Doubleclick Ad Planner tool with a useful new feature that shows a site’s top 10 audience interests, representing the aggregate interests of the site’s visitors. As Google says: “In these top 10 lists, each interest is assigned an affinity score, such as 3.9x, which means visitors to the site are… Read more »

What engagement time tells you about the value or otherwise of online press coverage

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

Consider the following: 1. An average person can read around 200 words per minute on screen. 2. The average UK Guardian website reader spends around 7 mins and 30 seconds per visit (according to Google) 3. The Guardian has monthly page views of around 88 million in the UK and around 21 million unique visitors… Read more »