“Assume your industry is screwed”: Richard Koch 80/20 Principle

Posted by & filed under digital pr, online pr, tech pr, Technology PR, Web/Tech.

After another inspiring Castaway networking event last night (and meeting some very bright, energetic digital innovators from companies as diverse as Zopa, Kizoom and Fortune Cookie), I was reminded of a great quote from Richard Koch, author of the 80/20 Principle. “We tend to assume our organisations and our industries are doing pretty much the… Read more »

Average Brit makes four internet searches per day; receives over 2000 commercial messages

Posted by & filed under digital pr, marketing, Media, online pr, tech pr, Technology PR.

According to ComScore via the latest issue of Revolution magazine, we Brits make an average of 4.1bn Internet searches every month. If the UK Internet population is around 35.6m, then I calculate that the average UK internet user makes around four internet searches per day, every day. According to some sources (in this case, a… Read more »

More tips on supercharging your PR efforts with Twitter (a case study in open source PR)

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Stephen Davies at PR Blogger is turning into a one man Twitter PR resource at the moment. And perhaps providing a useful case study in open source PR. Last Friday, he posted his initial list of UK journalists on Twitter – thus sparking a healthy dose of comments from both PRs and hacks. Including some… Read more »

The Economist confirms: “Blogging is useful and versatile”.

Posted by & filed under digital pr, online pr, tech pr, Technology PR, Weblogs.

From The Economist, November 8th 2008 regarding blogging (Oh, Grow Up): “Gone, in other words, is any sense that blogging as a technology is revolutionary, subversive or otherwise exalted, and this upsets some of its pioneers. Confirmed, however, is the idea that blogging is useful and versatile. In essence, it is a straightforward content-management system… Read more »

6 reasons to supercharge your PR efforts with Twitter

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Stephen Davies has posted a great list of prominent UK journalists who are on Twitter. As he says: “Twitter isn’t something that immediately strikes you as anything good and explaining the benefits of it to someone who has never heard of it – particularly a pressed for time PR person – can be quite difficult.”… Read more »

Why don’t we ask more questions via Google Search?

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SEO keyword firm Wordtracker have released a new free tool that allows you to see the most popular questions people ask in relation to a specific keyword or phrase. For example, the most common phrase associated with public relations is: “what is public relations?”. According to Wordtracker, by creating content related to relevant questions, you… Read more »

PR still stuck with traditional mindset toward online news releases: ROI of Online Press Releases Survey

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Further evidence (if it were needed) that most PR professionals are still putting the old wine of traditional press relations in the new bottle of online PR. A new survey from the Society for New Communications Research into the ROI of Online Press Releases has identified that: “traditional patterns of press release usage might keep… Read more »

79 out of 100 top UK PR companies don’t offer online PR services: Bigmouthmedia

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I’ve just come across a recent survey from Bigmouthmedia that claims that 79 out of the 100 top UK PR companies don’t offer online PR services. They also say that only 14% of the operations that claimed to have new media covered published their own blogs. And that taken as a whole, only 11% of… Read more »