What Google’s offline media services mean for the future of PR and advertising

Posted by & filed under digital pr, marketing, Media, online pr, tech pr, Technology PR, Web/Tech.

Perhaps it isn’t surprising that Google’s offline TV. radio and print ad services don’t get much attention in Europe (they aren’t available here yet). However, it surely can’t be long before we do get them – and I don’t doubt that they will have the potential to further disrupt the media services landscape. If you… Read more »

Why you should read Antony Mayfield’s e-book Brands In Networks

Posted by & filed under Books, digital pr, General PR, marketing, Media, online pr, tech pr, Technology PR, Web/Tech.

First, my thanks to Mr Stephen Waddington for flagging Antony Mayfield’s e-book, Brands In Networks. As Wadds says “publishers, journalists, PRs and marketing professionals that are looking for a pragmatic analysis of the fragmentation of the media industry should download the 50-page eBook immediately.” I agree. The book covers a huge amount of ground –… Read more »