As he points out, 95% of those emails are “dross”. Sadly, the blame can’t be laid at the door of spammers offering him “four gross of Cialis for $129.99.”
No, unfortunately, the culprits are “desperate PRs” who have sent him “no-hope press releases”.
Assuming he want away for 2 weeks that suggests he was sent around 900 useless press releases – or 450 a week or around 90 a day – assuming a five day working week. Or assuming an 8 hour day that’s just over 11 press releases per hour – or one press release every 5 mins (if we was only away for a week, it looks even more dire).
I know it starts to get boring raising the issue of carpet bombing journalists with irrelevant press releases – but it doesn’t exactly help the PR cause when the editor of one of Britain’s top business mags is subjected to such amateurism.
One reply on “Management Today Editor Matthew Gwyther on “desperate PRs””
[…] Bruce Smith piles on the pain with a report from Matthew Gwyther, Editor at UK magazine Management Today: And they’re not all spam […]