Dan Roam and the 21st century feedback loop

Posted by & filed under Books, People.

How’s this for a piece of zeitgeist? I posted yesterday about Dan Roam’s book The Back of the Napkin. Overnight, he picks up a Google Alert about my blog post and in turn, comments – and posts a very nice response in return. Might need to look at updating my sketch to map the ongoing… Read more »

How freelance journalists and writers can use Google’s Keyword Tool to get work

Posted by & filed under tech pr, Technology PR, Web/Tech, Weblogs.

I’ve already blogged about Google’s Keyword Tool now displaying absolute search volumes. I thought it would be worth looking at a practical example. I keep hearing from various freelance journalist and writer friends that it is tough finding commissions these days – not just journalistic work but also PR and general copywriting. It occurred to… Read more »

Dan Roam’s “Back of a Napkin” approach to visual thinking (and how I bought the book).

Posted by & filed under Books, People, Technology PR, Web/Tech.

Dan Roam’s “The Back of the Napkin” book about visual thinking is a novel approach to problem solving (and deserves a blog post all of its own) Informative blog too. However, I thought it worth examining how I went from not knowing a thing about Dan Roam at midday on Saturday, to understanding a lot… Read more »

“Online journalism is about more than just writing”: Chris Green, Editor, IT Pro

Posted by & filed under Technology PR, Web/Tech, Weblogs.

IT Pro Editor Chris Green has written a very good post regarding the changing nature of online journalism. (In tune with the zeitgeist, he says he was prompted to write the piece after he made a Twitter comment about his traffic/contributor analysis – and I and others asked him for more detail). Specifically, he highlights… Read more »

Social networking reduces profitability by 1pc at Edelman

Posted by & filed under General PR, Technology PR, Web/Tech.

According to BBC reporter Maggie Shiels in a story today headlined: “Firms miss social site success”: “At a recent corporate executive summit in Gleneagles, Scotland, PR company Edelman revealed that social networking shaved 1% off its bottom line by encouraging its staff to use such websites as a recruitment tool.” Shaved 1pc off its bottom… Read more »