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Tony Blair’s Information Diet

Looks like Tony Blair was an early adherent of Tim “4-Hour Work Week” Ferriss’ Information Diet – at least if this PR Week story is to be believed.

According to David Hill, Blair’s former communications director from 2003 to 2007 (and now a director at Bell Pottinger)”

‘His attitude was always that he had people working for him whose job it was to keep in constant touch with stories and he was not going to allow a story to deflect him from his strategic approach unless absolutely necessary. So, he did not listen to a single edition of the Today programme from 1998 until he stood down last June – and I’d bet my bottom dollar he still doesn’t. As far as I am aware, he never watched a TV news bulletin – or listened to a radio bulletin – during the four years I was at Number 10.’

A shocking revelation? Or simply sensible time/resource allocation?

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