Gerry Brown, a Senior Analyst with Bloor Research, has just posted his ‘view from the floor’ at the recent Technology For Marketing & Advertising show at London’s Earls Court. Ironies abound. A show devoted to cutting edge marketing developments was undermined in some quarters by silly attitudes: The behaviour of some exhibition stand personnel was… Read more »
Monthly Archives: February 2008
The reaction to my post yesterday about Can Journalists Write Great Marketing Content has been interesting. It is by no means my most widely read post (my snippet on Mike Magee’s last hurrah for PR gets that honour – though that one clearly benefited from a Stumbleupon recommendation). It has however generated comments from the… Read more »
David Meerman Scott clearly thinks so. In his latest post, he says: “At every speech I give, I suggest one of the best ways to create great Web content is for companies to hire a journalist, either full or part time, to create it. Journalists (print or broadcast) are great at understanding an audience and… Read more »
Well, almost. The latest Daryl Willcox digital PR video is now up – and according to Chime Communications CEO Chris Satterthwaite PR agencies should “embrace the digital world so firmly that sometimes some of your clients say you’re almost excluding everything else”. Couldn’t agree more.
Danny Bradbury has been having a problem getting PR companies to use his designated press release e-mail address. In many instances – and in spite of repeated polite requests – some PR firms continue to send press releases to the wrong e-mail address. As Danny says: “Some of these companies are well-intentioned, I’m sure. Judging… Read more »
Following the tip from Mr Waddington at Rainier, I have now got a shiny mobile optimised version of this blog at http://www.mippin.com/escherman. Now you can enjoy these pearls of wisdom on the move – or something like that.
The latest issue of the Edinburgh-based literary and culture magazine One is now out. Excellent interview by Andrew J. Wilson with Iain M. Banks. And SF author (and one time Computer Shopper columnist and Linux guru) Charles Stross has a good piece on his recent trip to Japan: “They’ve got our future, damn it! It’s… Read more »
Technology Guardian Editor Charles Arthur has some good tips on how to deal with the modern malaise of feedcreep (key points highlighted in bold): Kill if: * daily content consists of “today’s links:” followed by links and no new content. * posts consist of no new content that I couldn’t find elsewhere, or just think… Read more »
Guy Clapperton is one of UK’s most prolific freelance business journalists. So I tend to pay attention to things he has to say (as do others – I gather over 300 people turned up on Wednesday to hear Guy along with Sally Whittle, Sally Morris, Chris Wheal, Lori Miles and Catherine Cooper at a Meet… Read more »
I like puns. They deserve more of an airing in the world of PR and marketing. In which case, as Copyblogger says, let’s hear it for the lowly pun. More good pun resources here and here. PS The title of this post? Jim Morrison’s blog when he migrates to WordPress.